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Polaroid is 60 years old.
Used by Andy Warhol, loved by Helmut Newton, Nobuyoshi
Araki and many others, Instant Photography was
the symbol of an era. With instant emulsion, photography
was also to become an expressive tool for pop
artists, an immediate means to capture any aspect
of everyday life. It can be used by anyone, artists,
children and ordinary people; there is no longer
any need to take the film to the processing lab,
all it takes is to wait a few seconds to see the
image taken moments before appear before your
very eyes. Even though instant photography will
always be seen in terms of the Polaroid, many
photographers today produce their own instant
emulsions and cameras. It's only an instant print,
but it makes a whole lot of difference.
'Istantanea' is a festival and a competition for
those who are keeping the fascination for this
unique and singular means of capturing reality
still alive today.
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